Every groundbreaking product design should be rooted in a profound understanding of ergonomic principles and human factors. These elements are not just about comfort—they are about designing for real people, ensuring that every interaction with the product is intuitive, and safe, and enhances performance. By prioritizing these factors, you create products that are functional and deeply aligned with the user's natural behaviours and needs. This strategy doesn't just add value—it transforms your design, making it indispensable to those who use it.